Striking
Placement is not the only thing that matters in making your mats visible, so make sure the image is large, clear, and clean enough to be noticeable. Designing your logo mat should never be too complicated.
Consistency
It has to send the ‘right’ message. What you put on your custom logo floor mat design must reflect a message consistent with your company. As with any branding and marketing efforts, consistency is key when it comes to designing your custom logo floor mats. Underscore your existing brand image (building signage, letterheads, business cards, interiors) by keeping the same logo, color scheme, design elements, etc. Your logo mat should complement your brand’s look.
Clutter-free
Avoid creating a ‘busy’ mat design. Too much clutter shifts the viewer’s focus and will be counterproductive to your goal of creating the most visual impact possible for your brand. This, however, does not mean that you should keep everything monotonous. One secret to achieving a clutter-free logo mat design is to find one image to focus on – it can be a welcome message, your brand name, or your logo. Everything else surrounding the main design should simply accentuate it.
Orientation
The choice of whether to print vertically (portrait orientation) or horizontally (landscape orientation) largely depends on the design you are going for as well as your designated space for the logo mat. Logo mats placed in wide entryways are almost always best to be printed horizontally, while those that lead towards a hallway may be ideal for a portrait orientation.
Beautiful
It has to be visually appealing, with the right combination of colors, font choices, images, and print quality. And coordinate with the environment (floor and decoration).
Colors
Pick a complementary color scheme when designing your logo mats. Colors of the same family tend to wash each other out while colors that are too sharp will clash and look cluttered.
Quality
It is not enough to create a good design for your logo mats. Its final outcome depends on the quality of the mat itself and how well it was printed. It is also important to consider different effects for different fabrics and production processes.
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